I work where the objective is clear but the visual solution is not, shaping systems, experiences and scalable design from ambiguous problems.
Visual systems, creative direction, scalable production, illustration, motion and digital experiences across a large internal ecosystem.
Snapchat
600+ location icons optimized for mobile clarity and brand voice.
Turtle
Broad ownership across identity, visual language, character, product, web and animation.
Watch Face Design
Designed and built customizable digital experiences balancing aesthetics, information and interaction.
Status
A cohesive visual and UI system designed for consistency across a financial product.
Airbnb
Branding and illustration system for Airbnb’s Security Champions program.
Royal Bank of Canada
Icon, illustration and animation system developed for internal digital platforms.
More from 20+ years of work
Earlier and specialist work stays visible as evidence of depth, without giving every project the same weight as the work that defines me now.
I’m a Creative Lead who is building scalable visual systems, brand frameworks, and user-centered design solutions.
Over years, I’ve designed for companies like Google, Snap, Airbnb, and many others, leading visual projects that needed to work across teams, platforms, and evolving product lines. My approach is built on three principles: clarity, consistency, and longevity.
I don’t believe design should rely on trends or aesthetics alone. I treat every visual system as an operational tool — one that simplifies decisions, speeds up development, and strengthens brand identity over time.
Originally trained in software development, I bring a systems-driven mindset to every creative challenge. Whether leading a visual team or building frameworks from scratch, I focus on solutions that scale without losing their core human impact.
I’m based in New York and focused on opportunities where design is treated as a strategic layer of the product — not just decoration.
