I work where the objective is clear but the visual solution is not, shaping systems, experiences and scalable design from ambiguous problems.
Visual systems, creative direction, scalable production, illustration, motion and digital experiences across a large internal ecosystem.
Snapchat
600+ location icons optimized for mobile clarity and brand voice.
Turtle
Broad ownership across identity, visual language, character, product, web and animation.
Watch Face Design
Designed and built customizable digital experiences balancing aesthetics, information and interaction.
Status
A cohesive visual and UI system designed for consistency across a financial product.
Airbnb
Branding and illustration system for Airbnb’s Security Champions program.
Royal Bank of Canada
Icon, illustration and animation system developed for internal digital platforms.
More from 20+ years of work
A broader look at selected works across different clients, formats, and stages of my career.
What I bring
I’m a Creative Lead working across visual design, UX, motion, and technical implementation.
My strength is seeing the whole problem, understanding what actually matters, and creating the structure that gets it solved. I’m comfortable moving between creative direction, systems, hands-on design, prototyping, and implementation.
I’ve spent years building visual systems, shaping brands, designing digital experiences, and leading work through ambiguity. I make decisions, set direction, and turn scattered inputs into something clear, coherent, and usable.
I tend to become the person people trust with the complicated part. Not because I do everything myself, but because I understand how the pieces fit together, where the risks are, and what needs to happen next.
I’m based in New York and focused on roles that require combination of visual judgment, systems thinking, and cross-disciplinary leadership.
